The product also comes in a 20oz size with 70 mg of caffeine or a 1L option with 120mg of caffeine per bottle. A 700ml bottle of Water Joe contains 85mg of caffeine, the equivalent of a small cup of coffee or a 20oz soft drink.
WATER JOE CAFFEINATED WATER PLUS
Water Joe's formulation of only water plus caffeine is the perfect pick-me-up for athletes, students, people on the go and health-conscious consumers. In March of 2017 bottled water officially became the most popular beverage in the U.S., replacing carbonated soft drinks. The product is a tasteless premium purified water infused with caffeine, is vegan, carb- and gluten-free and carries no artificial sweeteners, flavours, colours, sugar, sodium or calories.Ĭonsumers are seeking out more health-conscious bottled drink options without artificial ingredients, sweeteners or sugars. Water Joe is the first water of its kind in the $13 billion U.S. manufacturer of multiple bottled water brands, has launched a new 700ml bottle size of Water Joe, its caffeinated bottled water.
WATER JOE CAFFEINATED WATER FREE
Water Joe contains zero calories compared to a 110 calories per can of Red Bull but yet Water Joe contains 85mg of Natural caffeine compared to 80mg of pharmaceutical grade caffeine contained in Red Bull, and is also free from fat, sugars, preservatives, calories, carbohydrates & flavorings and best yet it taste just like water.Premium Waters, U.S.
Our message is the same today as it was in 1995 says Steve Kahn Sales Director of Water Joe (UK) Water Joe is the world’s first and best caffeine alternative to coffee, cola & energy drinks. The brand is also stocked by the No.1 wholesalers Palmer & Harvey Mclane Ltd. Water Joe is making very rapid in roads into the mainstream UK grocery channels. Water Joe is now available nationally in the UK as well as Germany, Norway, Finland, Spain & Italy. "We found ourselves drinking too much Water Joe" recalls Holdener. The Water Joe Team was working 18 hour days trying to manage the demand. Soon beverage wholesalers and retailers were requesting samples and then were placing orders. From the CBS evening news to CNN to MTV, Water Joe talk was everywhere. In the weeks that followed, almost every major television network, radio station and newspaper had something to say about Water Joe. This began the most publicized media frenzy for a nonalcoholic beverage since Rush Limbaugh single-handedly and voluntarily promoted Snapple. The New York Times proceeded to print an article in the May 6th edition of the New York Times entitled, "The Latest Mousetrap: Caffeine Laced Spring Water", featuring the Chicago Board of Trade.
That article sparked the interest of a staff writer for the New York Times. On April 11, 1996, a story by the Milwaukee Sentinel entitled "Java Lite (Firm Seeks Buzz with Caffeinated Water)" was picked up on the AP wire and reproduced in metropolitan newspapers around the country. After a satisfactory production test which concluded that caffeine water was easily sanitized from the natural water filling lines, a test market began in October 1995 which proved successful Holdner decided to launch Water Joe nationally in the American market. Holdener, being a caffeine user and an entrepreneur, liked what he saw and what he tasted a caffeinated bottled water that "tastes just like water". He talked to Dave Holdener, President of Nicolet Forest Bottling Company, and proposed a meeting to discuss a unique bottled water invention. It wasn't until the summer of 1995 that he contacted Nicolet Forest Bottling. Backed with a formula, he began approaching bottlers who found his idea amusing but not practical. In 1994 he worked with a local chemist to see if water and caffeine could actually be combined without affecting the water's taste. "Why someone can’t put caffeine in water?" he thought.Įight years later, this student never forgot about his caffeinated water idea. While attending Arizona State University and trying to stay awake for all night study sessions, one student disliked coffee, cola & energy drinks.
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